Homepage construction example / 012026

Ship Parts · B2B Multilingual

The moment you find a specialized part, it leads to an inquiry right away.

This is a marine parts B2B website that clearly communicates the expertise and supply capabilities of piston rings, valves/seats, and connecting rods in Korean and English.

CLIENT IDENTITY
KSPR homepage project icon

KSPR-SHIPPARTS.CO.KR

01Construction task

We had to prove our professionalism and responsiveness within a short visit.

Line art depicting ship engine parts and supply sites
01

Purchase context

Accurate item navigation

Ship maintenance personnel must be able to determine in a short period of time which engine parts they need and whether they can be supplied.

02

Trust basis

Visualization of supply capabilities

The strengths of specialized areas, large inventory, and direct supply from manufacturers must be quickly understood through structure rather than explanation.

03

Market Expansion

Approaching overseas buyers

A multilingual information system was needed so that Korean and English users could experience the same product structure and inquiry path.

02Conversion route

The screens were connected in the order the visitor judged them.

  1. 01

    Awareness of area of expertise

    The first screen conveys key handling items and identity as a maritime service partner.

  2. 02

    Check supply competitiveness

    Reduce purchasing anxiety on three grounds: expertise, inventory size and direct supply.

  3. 03

    Detailed product navigation

    Configure the detailed page for each item to quickly compare usage and supply range.

  4. 04

    Convert quote inquiry

    Place your contact information and inquiry screen close together so you don't miss out on urgent MRO needs.

03Marketing Effect

This is a structure that turns good impressions into actual actions.

01

Search Inflow

Item-centric discoverability

Separate pages based on product name to create a basis for searching for specific ship parts.

02

B2B trust

Professional supplier positioning

We strengthen trust by putting clear areas of expertise and inventory capabilities at the forefront rather than expressing broadness.

03

Inquiry efficiency

Reduce purchase decision time

By linking strengths, products, and contact information in one flow, it reduces the information buyers need to check before making an inquiry.

04

Global

Securing English sales contact points

Create a sales channel that is always open to overseas buyers with an English page with the same information structure.

This is a conversion design effect organized based on public service screens, and does not refer to actual sales or inquiry growth rates.

04Construction scope

KSPROnly the key points needed are clear.

  • 01Korean/English information structure
  • 02Product category design
  • 03B2B trust content
  • 04Quote/contact conversion
By shortening the distance from product expertise to inquiries, we designed the website to become an overseas sales material that operates 24 hours a day.

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Effective date: August 1, 2026

RIS Privacy Policy

AlIS (hereinafter referred to as “Company”) complies with the Personal Information Protection Act and related laws and processes personal information lawfully and safely to protect the freedom and rights of information subjects.

1. Purpose of processing personal information

Personal information is processed to receive quote inquiries and consultations, provide optional AI planning assistants, verify identity, coordinate consultation schedules, and deliver consultation results and related information. Collected personal information will not be used for purposes other than those specified.

2. Items of personal information processed

During the consultation process, we process your name or title, contact information, email address, consultation availability date and time, business goal, field, budget, desired schedule, detailed inquiry details, etc. If you choose to use the AI planning assistant, project responses and AI input will be processed and your name, contact information, and email address will not be transmitted to the AI. During the process of using the website, cookie identifiers, device/browser information, visited pages, inflow path and campaign information, click/form usage records, etc. may be automatically generated and processed.

3. Processing and retention period of personal information

Personal information collected for consultation is retained for one year from the date of collection or until the purpose of consultation is achieved. If there is a storage obligation under relevant laws or if an investigation is in progress, it may be kept for the relevant period.

4. Procedures and methods for destroying personal information

When personal information becomes unnecessary because the retention period has passed or the purpose of processing has been achieved, it is destroyed without delay. Electronic files are irretrievably deleted, and paper documents are shredded or incinerated.

5. Provision of personal information to third parties

The company processes the personal information of the information subject only within the scope specified in the processing purpose, and does not provide it to third parties except in cases where the information subject consents, processing is entrusted, or transferred overseas as disclosed below, or as otherwise specified by law.

6. Use of web analysis services

The company uses Google Analytics to analyze website usage and marketing performance. The name, contact information, email address and detailed inquiry information entered in the consultation request form will not be transmitted to Google Analytics. The Google Analytics event data storage period is set to 14 months, and users can limit collection through browser cookie settings, etc.

7. Overseas relocation

Web usage information automatically generated during the use of Google Analytics may be transmitted to the country where Google LLC and its related data centers are located. Information is transmitted over an encrypted network and stored for 14 months for web analysis and service improvement purposes. If you choose to use the AI Planning Assistant, your project answers and AI inputs will be used by OpenAI, L.L.C. for answer generation purposes. and may be encrypted and transmitted to the country where the relevant data center is located. OpenAI API requests disable separate conversation storage, and monitoring records for service safety may be kept by default for up to 30 days in accordance with OpenAI's API data policy.

8. Use AI planning assistant

AI Planning Assistant is an optional feature. After the user consents, only the project type, current status, goals, scope and AI conversation input are sent to the OpenAI API. Contact information is separated from AI requests, and users should not enter unnecessary sensitive information such as personal information, medical information, or contractual confidentiality. OpenAI does not use API input and output for model learning by default, and the company operates to reflect AI suggestions in the consultation form only after the user confirms them.

9. Entrustment of personal information processing work

The company transmits the name or title, company name, contact information, email address and contents of the consultation to Channel Corporation Co., Ltd. to notify the reception of consultation and confirm the person in charge, and entrusts the processing of personal information to OpenAI, L.L.C. to generate answers from the optional AI planning assistant. Channel Talk web chat widget is not used. Consignment information is retained until the end of the consignment contract, fulfillment of processing purpose, or retention period disclosed in the service, and necessary matters are stipulated in accordance with relevant laws and regulations.

10. Measures to ensure the safety of personal information

We implement safety measures stipulated in relevant laws, such as restricting access to personal information, encrypting personal information, and storing and managing access records.

11. Rights of information subjects and how to exercise them

Information subjects may request to view, correct, delete, and suspend processing of personal information. You can exercise your rights by email or phone, and the company will take necessary action without delay.

12. Personal information protection officer

Personal Information Protection Manager: Hyunje Seong Email: ceo@ris-kr.com Phone: 010-2490-8276

13. Method of redress for infringement of rights

You can apply for consultation or relief regarding personal information infringement through the Personal Information Dispute Mediation Committee (1833-6972), Personal Information Infringement Reporting Center (118), or Personal Information Protection Committee (118).

14. Changes to personal information processing policy

This privacy policy is effective from August 1, 2026. If there are any changes to the content, we will notify you through the website before implementation.

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