emotional barrier
Anxiety about starting counseling
You need to convey a professional impression that is not light while lowering the burden at the moment of asking for help.
Professional consultation / reservation
A screen that changes anxiety before deciding to seek counseling into trust.
This is the psychological counseling center website that connects the center's philosophy, counselor expertise, programs, and reservation process in a calm flow.
CLIENT IDENTITY
ANDCENTER.KR
01Construction task
The more sensitive the first visit, the more reassurance was needed before explanation.
Selection criteria
Understanding counselors and programs
Visitors should be able to compare for themselves the differences in qualifications, philosophies, and individual, couple, and corporate programs.
Reservation conversion
Apply after sufficient understanding
The consultation process and FAQ should be provided first, and then prepared users should naturally move to the reservation application.
02Conversion route
The screens were connected in the order the visitor judged them.
- 01
Sympathize with philosophy
First impressions and counseling directions are delivered in the center’s language of attachment, solidity, and connection.
- 02
Check expertise
Provides reliable evidence through counselor introduction, qualifications, and center operation principles.
- 03
Understanding the process and costs
Reduce uncertainty before making a reservation by disclosing consultation stages and time and cost for each program.
- 04
Apply for appropriate consultation
Directly connects to the application screen appropriate for the purpose of visit, such as individuals, couples, or companies.
03Marketing Effect
This is a structure that turns good impressions into actual actions.
Brand
Philosophy-centered differentiation
We create a unique reason for choosing the center by showing the counseling perspective and attitude first rather than price or location.
Trust
Visualization of expert information
Helps first-time users make trust decisions by structuring the introduction and qualifications of each counselor.
transition
Reservation connection by program
Links directly from programs of interest to applications, reducing the need for users to navigate through menus again.
Inquiry reduction
Proactive guidance in FAQ
Reduce communication costs before consultation by resolving repetitive questions such as waiting, number of consultations, and online processing first.
This is a conversion design effect organized based on public service screens, and does not refer to actual sales or inquiry growth rates.
04Construction scope
And Psychological Counseling CenterOnly the key points needed are clear.
- 01Brand philosophy story
- 02Counselor/Qualification Information
- 03Program and cost information
- 04Consultation Reservation·FAQ
We designed it to make reservations after building sufficient trust, allowing clients who fit the center's philosophy to choose their next action on their own.
Next project example